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Study: DVR the Most Valuable Way for Advertisers to Reach Viewers

Aug 27, 2009  •  Post A Comment

Results from the Council for Research Excellence’s Video Consumer Mapping Study has shown that DVR usage is the highest-rated "sole medium used with no other life activity," according to MediaPost.com.

More than watching live TV, reading, using the computer and video streaming, DVR usage is the top single viewer experience and the most valuable way for advertisers to reach watchers. Those DVR viewers are also 10 years younger than live audiences.

–Allison J. Waldman

2 Comments

  1. What a dumb article. Anyone using a DVR that doesn’t skip through commercials is an idiot.

  2. I like this sport. You like it? what you think of it? If you have some time, it may wish to continue your article to share with you the happiness.

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