Of all media used by advertisers to get their messages to consumers, only spending on cable TV was up in the first half of 2009 compared to 2008, according to the Nielsen Company.
Cable TV was up 1.6%, Nielsen said. This was especially impressive since cable was down in the first quarter by 2.7%, according to Nielsen.
Spanish Language cable was up .6% in the first half of the year.
Also, spending on African American TV (a subset of National and Local Broadcast, Cable and National Syndication) was up 14.3% in the first half of 2009 vs. the first half of 2008.
Network TV was down 7%. Syndication was down 11.6%. Spot TV in the top 100 markets was down 17.4%. In markets 101 to 210, Spot TV was down a whopping 32.1%.
Across all mediums ad spending was down 15.4% in the first half of 2009 compared with the first half of 2008.
By product, the auto category showed the biggest decline in overall ad spending. Ad time bought by car makers and dealer associations declined by 31.4%. Ads by local dealerships declined by 26.2%.
In the top 10 product categories, four actually INCREASED their spending compared to first half 2008: Direct Response Products (+6.7%); Quick Service Restaurants (+5.1%); Motion Pictures (+1.7%); and Wireless Telephone Services (+1.3%).
The biggest product categories overall that INCREASED ad spending tin the first half were: Mobile Telephones–Multi-Function (+104%); Cable TV Services (mainly to publicize the DTV transition) (+62.3%); Websites (+47.4%); and Tax Services (46.6%).