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CBS Affiliates Want 10 p.m. Shows to Run Long

Oct 19, 2009  •  Post A Comment

CBS affiliate general managers have been enjoying the excellent ratings that the network’s 10 p.m. dramas are pulling in, but they’re unhappy that the shows don’t spill over past 11 p.m., reports B&C.

Last May at the annual affiliates meeting, executives had lobbied for a seamless transition with less cluttered lead-ins; however, CBS programming hasn’t changed their formula. GMs worry viewers may be reaching for PDAs or laptops during the gap between primetime programming and local news.

— Allison J. Waldman

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