When Not Watching NBC at 10 p.m., Audiences Aren’t Watching NBC Rivals Either

Nov 30, 2009  •  Post A Comment

The audiences that NBC lost with the launch of Jay Leno’s 10 p.m. talk show didn’t turn up watching NBC’s competitors, the Associated Press reports.

The big beneficiary, instead, has been the DVR, where audiences at 10 p.m. are watching pre-recorded shows.

At 10 p.m., CBS is down on three of five nights and ABC is also down in the time period, the AP says, citing Nielsen figures. NBC is down sharply, and DVR usage is up.

–Elizabeth Jensen

One Comment

  1. Networks and rating services have to account for the DVR when judging the popularity of a show. I always record my favorites and may watch while recording. Time shifting is the only way to get around the networks stupid counter programming. Some hours I may have two dual tuner TIVO recording 4 different shows and at other times there is nothing on I care about but I always have something to watch. Sometimes I skip commercials but if there is one i have not seen I watch it and a lot of the time I just let them run.
    BOO to ABC again for cancelling Eastwick!!

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