Sunflower Broadcasting is the first station group to sign up for StationView Essentials, Rentrack Corp.’s new local TV station measurement and analytical service that uses digital set-top box data to deliver anonymous viewing information from the top 100 markets.
Sunflower operates stations in the Wichita, Kan., market, including KWCH-DT, a CBS affiliate, and satellite stations KBSH-DT in Hays, Kan., KBSD-DT in Dodge City, Kan., and KBSL-DT in Goodland, Kan.
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–Tom Gilbert
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