A spot in the Super Bowl, which will be seen on CBS this year, has been bought by a cable network, Mike Reynolds at Multichannel News reports.
The spot, which will run at the end of the second quarter just prior to the two-minute warning, was purchased by Turner Broadcasting’s TruTV to promote the network’s new “NFL Full Contact” series, the report says.
Not reported was how much Turner paid for the spot. TNS media has said that commercial time is going for up to $2.8 million on this year’s Super Bowl.
The TruTV series is produced by NFL Films. The spot, from Grey Advertising, will star Pittsburgh Steeler Troy Polamalu.
–Elizabeth Jensen and Chuck Ross