Results are now in from the latest Beta Research survey of ad executives. The survey took place August to October 2009 amongest 226 advertising media professionals–including 151 from ad agencies and 75 from advertisers–each asked which basic cable nets the ad folks were going to increase spending on in 2010.
Taking the No. 1 slot was ESPN. Forty-five percent of those surveyed said they plan to increase spending on ESPN. Discovery was second at 40 percent; TNT was third at 37 percent.
Rounding out the Top Ten were TBS (36 percent), Food Network (35 percent), USA Network (34 percent), ESPN2 (33 percent), HGTV (32 percent), Comedy Central (31 percent) and Bravo (29 percent.)