CBS Seeking Even More Advocacy Ads For Super Bowl

Jan 27, 2010  •  Post A Comment

Not only is CBS not going to pull an advocacy ad from the conservative Christian group Focus on the Family, which is to run in the Super Bowl, but the network said it has eased restrictions on such ads and would consider more for the Feb. 7 broadcast, the Associated Press reports.

The network said it would consider ads that are “responsibly produced,” and noted that it has changed its policy toward such ads. Spokesman Dana McClintock said "We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms."

The Focus on the Family ad features football star Tim Tebow.

The network said an ad from the United Church of Christ highlighting its gay-friendly policies that was rejected in 2004 to great controversy would be accepted now.

The article didn’t say whether or not CBS was more open to these ads this year because the economy has made the Super Bowl a tougher sale than in most years.

–Elizabeth Jensen and Chuck Ross

One Comment

  1. lol thats what i forgot in my Superbowl TV ad, a potentially political virality spin.
    I guess cute cartoonish characters just dont cut it – http://www.livefootballchat.com/chat/mysuperbowlcommercial.do

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