Local Stations Want Voice in Industry’s Ratings Talks

Jan 27, 2010  •  Post A Comment

Local stations are organizing so they aren’t left out of industry efforts to develop new audience measurement services based on cable and satellite set-top box data, our good friend Harry Jessell of TVNewscheck reports.

A group of station executives met quietly at this week’s annual convention of the National Association of Television Program Executives to discuss their strategy vis-à-vis the Coalition for Innovative Media Measurement, according to sources. Among those at the NATPE meeting were representatives from Sinclair, Hearst, Fox and Fisher Communications, according to TVNewscheck.

–Elizabeth Jensen and Chuck Ross

Your Comment

Email (will not be published)