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Is This New Ad DVR-Proof?

Jan 20, 2010  •  Post A Comment

The virtual phone system company Grasshopper says it has come up with a DVR-proof ad, reports Adgabber.

Viewers can still fast-forward through it, of course, but the company’s grasshopper mascot named Gary stays visible and immobile in center screen throughout the whole ad, so viewers see the image even when the ad is playing at hyper-speed.

The ad debuts Monday or it’s available on the Adgabber.com site now.

–Elizabeth Jensen

4 Comments

  1. Uhh… great except that every DVR I have ever owned has a 30 second jump button…. so whenever a commercial break hits, I hit the 30 second skip 6 times and I am through it.

  2. Rusty is correct. Although the folks at TiVo don’t publicize the hidden feature, it’s activated (for the tab key that looks like -> on the keypad) by toggling the key sequence select-play-select-3-0-select
    Too bad that Madison Avenue can’t ween themselves away from interrupting ads and go to sponsorships, out-of-home ads, and product placement — and end the spot biz.

  3. Unfortunately, my HD DirectTV DVR only super fast fowards in 30 second jumps. Still have to watch the super sped up crap. Better than nothing, but still not perfect.

  4. I like this info shown and it has given me some sort of inspiration to have success for some reason, so thank you.

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