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Ben Silverman Raids Media Agency Starcom; Steals Major Talent

Feb 10, 2010  •  Post A Comment

NBC’s former top programming exec, Ben Silverman, who formed a joint venture with Barry Diller’s IAC called Electus, has hired veteran entertainment-marketing specialist Laura Caraccioli-Davis away from media agency Starcom, Advertisng Age reports.

According to the article, "Mr. Silverman formed Electus in 2009 with the idea of putting into stronger practice an idea he has long preached: tying advertisers into extremely close relationships with particular pieces of content."

For further details, including who is replacing Caraccioli-Davis at Starcom,  please click here and read the Ad Age story.

–Chuck Ross

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