The NBC TV station group has extended its contract for Warner Bros. Domestic Television Distribution’s "The Ellen DeGeneres Show," renewing the program for an additional three seasons, the syndicator has announced.
The deal keeps "Ellen" on NBC owned-and-operated stations through 2014, and removes her as a candidate to fill the time periods on the ABC O&Os being left vacant by a departing "Oprah Winfrey Show" at the end of the 2010-11 season.
Speculation has thus increased that ABC will move "The View" into those time-periods.
Cost of the deal wasn’t revealed. However, as Joe Flint notes in his Los Angeles Times Company Town blog, "Warner Bros. Domestic Television Distribution sells ‘The Ellen DeGeneres Show’ on a cash-plus-barter basis. In other words, TV stations pay cash and also give up a portion of commercial time in return for the show. Warner Bros. declined to comment on terms of the deal. One industry insider with knowledge of the daytime talk business said NBC paid between $250,000 and $300,000 per-week for the show in its current deal. NBC’s price tag was a little less than what other stations in big cities paid."
Interestingly, Flint says that OWN, the Oprah Winfrey Network that is a joint venture between Winfrey and Discovery Communications, was also interested in acquiring the DeGeneres show. OWN is schedule to launch in January, 2011. Before the renewal, the deal with the NBC stations was set to expire at the end of the 2010-2011 season.
–Andrew Krukowski and Chuck Ross