Geri Wang has been promoted to President of Sales & Marketing, ABC Television Network, it was announced today.
Wang replaces Mike Shaw, who retired from the post at the end of last year but who continues to act as a consultant to ABC for this year.
With Wang now running the ad sales show at the ABC network, that means, for the first time, women are in charge of the ad sales operations at the same time at the three oldest broadcast networks, ABC, CBS and NBC. JoAnn Ross is in charge at CBS, and Marianne Gambelli at NBC. Of the three networks, ABC was last into TV–it first began broadcasting 62 years ago this coming April.
Wang has been senior VP of Primetime Sales for ABC, a postion she’s held since 2000. She joined the network in 1990.
In making the announcement, Anne Sweeney, co-chair, Disney Media Networks & president, Disney/ABC Television Group, said, in a statement, “Since joining the company in 1990, Geri has proven herself to be a fierce advocate for ABC, someone who understands the value of our network and who has developed the skills and relationships necessary to ensure that value is fully recognized by the marketplace. She’s earned this promotion and I’m thrilled to have her as part of my senior team.”
Wang will report to Sweeney.
Wang "will be responsible for sales and integrated marketing efforts for all dayparts of the ABC Television Network, including ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive and Sales Development. She will also oversee Disney/ABC Unlimited, the cross-platform sales unit of the Walt Disney Company, as well as sales and integrated marketing efforts for SOAPnet," according to the announcement.