Examining new full-year data from Kantar Media (formerly TNS), Brian Steinberg of Advertising Age reports on 2009’s winners and losers as far as national ad sales is concerned.
On the broadcast side, ad revenues were down at ABC, CBS, CW, NBC and Fox in 2009, the report says. Comparatively, in 2008 only NBC and Fox had ad revenue increases, due to the Bejing Olympics and Super Bowl, respectively.
On the cable side, most cable networks were also losers, though ad revenue winners included E!, FX, Syfy and USA, the report says.
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