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More Than Half of All Americans Watched the Olympics Through Its First Nine Days; Primetime Alone Has Highest Winter Olympics Viewership for a Non-U.S.-based Games Since the 1994 Tanya Harding/Nancy Kerrigan-fueled Games in Lillehammer

Feb 21, 2010  •  Post A Comment

Through Saturday night, Feb. 20th, "More than half of all Americans (162 million) have watched the Vancouver Olympics on the networks of NBC Universal through the first nine days of the Games; five million more than watched the first nine days of the 2006 Winter Games (157 million), according to data available today from The Nielsen Company," NBC Sports said in a press release on Sunday, Feb. 21.

In addition the release said, "The 26.3 million average viewers for the first nine nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the tabloid-fueled Lillehammer Games (38.7 million). The 26.3 million is nearly 6 million more and 28 percent higher than the average viewership of the first nine nights from Torino in 2006 (20.6 million)."

–Chuck Ross

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