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NBC Sets Yet Another Time Buy For a Friday Night Movie with P&G and Walmart

Feb 22, 2010  •  Post A Comment

NBC has set yet a second back-door pilot with two of TV’s biggest advertisers, both of whom are trying to encourage more family-friendly viewing, according to The Hollywood Reporter.

This second project is called "The Jensen Project," and, like the first project that was announced, "Secrets of the Mountain," it will take place in the mountains.

According to THR, "The Jensen Project," is  "set in 1988, [and] revolves around 12 geniuses who move to an isolated spot in the Allegheny Mountains to form the Jensen Project. For 20 years, the group spend their time inventing ways to fix the world’s problems and then share their discoveries freely and anonymously with the world. But when a few decide to take their latest invention, cash in and make names for themselves, it launches a cross-country race as the others try to stop them."

The cast includes Kellie Martin, Brady Smith, Patricia Richardson and LeVar Burton.

Like "Secrets," the movie is a time buy by Procter and Gamble and Walmart.

–Chuck Ross

One Comment

  1. WHO EVER DOES ANYTHING WITH NBC IS NUT THEY ARE LOOSERS AND STILL BOYCOTTING THEM IN THE DETROIT ARE AND WILL FOR EVER!!! SO LONG NBC!!

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