NBCU Pushing Value of its Olympics Ads

Feb 17, 2010  •  Post A Comment

Just four days into the Olympics, NBC Universal is touting data that show viewers are responding well to ads running in the games coverage, perhaps in a bid to sell out any remaining commercial time, The New York Times reports.

The company said there were big spikes in online Google searches Friday night for two movies–“Green Zone” and “How to Train Your Dragon”– advertised during the opening ceremonies, as well as a spike for Sun Life Financial, another advertiser.

–Elizabeth Jensen

One Comment

  1. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

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