The CW plans to double the number of commercials it runs in Web versions of its shows, bringing them to par with the number of commercials in the broadcast versions, the Wall Street Journal reports [The WSJ uses a subscription model. A non-pay version of this story is at fierceonlinevideo.com)
The network said that more of its viewers are checking out its shows online. With parity in the number of ads, regardless of where viewers see them, the network is hoping to sell combined Web/TV packages to advertisers, the WSJ reports.
The key will be to find out if the viewers of CW shows online mind the same number of commercials that the network shows on broadcast.