‘Jamie Oliver’s Food Revolution’ Gains Steam on Friday

Mar 29, 2010  •  Post A Comment

 The revolution will be televised, on Fridays. And actually attract viewers, to boot. 

"Jamie Oliver’s Food Revolution," which posted disappointing premiere numbers last Sunday, actually gained viewers from its premiere, despite airing on Friday, a notoriously viewer-light night, the Hollywood Reporter reports. 

"Revolution" drew 7.5 million viewers, up 18% over its Sunday premiere, even though average Sunday viewership levels are substantially ahead of Fridays. "Revolution" also posted a 2.6 preliminary rating in the 18-49 year old demographic.  

The show held its own against big dogs like the NCAA March Madness tournament and Fox’s "Kitchen Nightmares." 

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