Leno’s Likability Dropped in Wake of Return to Latenight

Mar 18, 2010  •  Post A Comment

The number of people who view NBC’s Jay Leno unfavorably skyrocketed this winter, in the wake of the network’s announcement that he was returning to latenight, according to a Marketing Evaluations Inc. survey,DailyFinance reports.

Marketing Evaluations is better known as the research firm that compiles “Q” scores, which measure likability.

Leno’s positive Q rating was at about 21 last summer, and in the most recent survey was at 19. But his negative Q rating jumped to 35, from 26, an unusually big jump.


  1. Leno should have resigned.

  2. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

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