Advertisers are getting more and more interestied in shooting commercials in 3D, Adweek reports.
With so few 3D-capable TVs in the market right now, the big opportunity is to show these commercials in movie theaters before a 3D feature, the article says.
For example, Samsung Electronics has two 3D commercials currently in theaters, pushing its 3D-capable TV sets, the article says,
But interest in 3D ads is not limited to manufacturers of 3D TV sets, the article notes: " ‘In the past three months, we’ve seen more interest from advertisers than you can humanly imagine,’ says Cliff Marks, president of sales and marketing at NCM Media Networks, the digital in-theater network that includes AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. ‘We all have to agree that Avatar has changed the world.’ "
One such advertiser is Purina, which has produced a 3D commercial for theaters for its Friskies cat food. "We felt it was a perfect fit [for 3-D]," Susan Schlueter, director of marketing for Friskies, said in the article, adding, "We decided, ‘Why don’t we push [the concept] a little further with 3-D, which is the ultimate sensory experience?’" Schlueter worked with Screenvision to place the advertising before the Disney 3D movie "Alice in Wonderland."