Advertisers Getting Interested in 3D Commercials

Apr 6, 2010  •  Post A Comment

Advertisers are getting more and more interestied in shooting commercials in 3D, Adweek reports.

With so few 3D-capable TVs in the market right now, the big opportunity is to show these commercials in movie theaters before a 3D feature, the article says.

For example, Samsung Electronics has two 3D commercials currently in theaters, pushing its 3D-capable TV sets, the article says,

But interest in 3D ads is not limited to manufacturers of 3D TV sets, the article notes: " ‘In the past three months, we’ve seen more interest from advertisers than you can humanly imagine,’ says Cliff Marks, president of sales and marketing at NCM Media Networks, the digital in-theater network that includes AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. ‘We all have to agree that Avatar has changed the world.’ "

One such advertiser is Purina, which has produced a 3D commercial for theaters for its Friskies cat food. "We felt it was a perfect fit [for 3-D]," Susan Schlueter, director of marketing for Friskies, said in the article, adding, "We decided, ‘Why don’t we push [the concept] a little further with 3-D, which is the ultimate sensory experience?’" Schlueter worked with Screenvision to place the advertising before the Disney 3D movie "Alice in Wonderland."

One Comment

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