Apple’s launch of the iPad was different even for Apple, CNET reports.
For example, according to the article, Apple "chose Time magazine as the platform for its splashy media coverage, with a feature story and interview with Jobs penned not by a member of the tech press but by Stephen Fry, a British actor and comedian who likely has more Twitter followers than most insidery Apple pundits combined."
Thus, the article says, "The hype for the original iPhone was riding on months of momentum. But for the iPad, the ‘you need this’ impulse came late in the game. Many of the first-weekend buyers weren’t even planning to buy an iPad so early until something, whether it be "Modern Family" or Stephen Fry or the early glimpse of the iPad’s app array before the device was even available, convinced them to show up on Easter weekend."