Bob Garfield, Advertising Age’s resident ad critic for the past 25 years, says he’s giving up his column, AdReview.
In his farewell column, Garfield cites a number of reasons for giving up reviewing, including frustration that what he’s had to say seems to have had "little or no effect on the practice of the craft. I continue to be awed and humbled by the best of what the industry produces. But I also think billions of client dollars every year are being squandered by narcissists, conmen, naifs and a number of blithering morons."
Garfield also recalls the best and worst of his column over the years. For example, he remembers a pun he still likes: "And I vaguely recall, in reviewing a Burger King spot about some fake boy band, about fast-feeders having till then tried nearly every gimmick to reach teens and tweens, ‘everything but the kitsch n’Sync.’ "