Perhaps in a first for a television show promotion, National Geographic Channel is locking three volunteers in solitary cells and Web streaming their "imprisonment" as a way to promote a new documentary on solitary confinement, the New York Times reports.
The experiment, which can be viewed at ExploreSolitary.com, allows the volunteers to write Twitter posts on slips of paper, which are posted to the Web by a staff member. The volunteers, who are friends of the network’s employees, aren’t allowed to read any Twitter responses, however. The three volunteers were locked up last Friday and will remain in their cells until April 9 — or until they decide they’ve had enough and decide to leave, the Times says. The documentary, called "Solitary Confinement," will debut on April 11.