Despite a plunge in weekday primetime ratings, CNN executives said they don’t have imminent plans to change its programming line-up. Instead, CNN will try to boost the audiences for its current shows, the Los Angeles Times’ Company Town blog reports.
According to the article, CNN Worldwide President Jim Walton told the Times after the network’s upfront presentation to advertisers in Manhattan: "As far as any specific plans to make any specific changes in prime time, no. Because there can be changes within what we’re doing. A lot of it is in execution."
He said while he was "not satisfied" with the network’s 41% drop in weekday primetime ratings this year, "I’m not concerned."
CNN executives sought to shunt the focus of the program away from its primetime woes and onto the quality of the network’s journalism, with the message that the network is the sole cable-news network delivering analysis without bias or an agenda.
That drew criticism from MSNBC President Phil Griffin, the article says. "They haven’t recognized that the world changed around them," Griffin told the Times.