A national service to reach 150 million U.S. residents with mobile TV content that will include "live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming," has been announced.
In the story about the announcement in B&C, it said the joint venture, called Pearl Mobile DTV Company LLC, would be made up of the following companies: Belo, Cox, Fox, Gannett Broadcasting, Scripps, Hearst Television, ION Television, Media General Inc., Meredith Corp., NBC, Post-Newsweek Stations, and Raycom Media.
Word of the forming of the joint venture was first reported in December by TVNewsCheck.
According to the article, " ‘Local broadcasters are the backbone of the U.S. media industry, said David J. Barrett, President and CEO of Hearst Television Inc., in announcing the venture’s official launch. ‘This sharing of content, broadcast spectrum, marketing resources and capital is unprecedented, and underscores U.S. broadcasters’ commitment to bringing vital local news, weather, and emergency information to increasingly mobile U.S. consumers. This is a critically important initiative that holds great promise for our audiences and the television industry. This is truly the next generation of local television service.
The article adds that John Wallace, President, NBC Local Media, in an announcement issued from the NAB convention said, "This initiative offers a path for the next generation of video consumption, and will help the FCC in its goal of ensuring efficient and reliable broadband service for US consumers."
Programming on the service will be ad-supported.