Fox News personality Glenn Beck’s various business ventures pulled in $32 million in revenue for the 12 months ended March 1, Forbes reports.

Interestingly, Beck’s popular TV gig on Fox News is the smallest part of his revenue stream, bringing $2 million into his coffers.

The biggest contributor to Glenn Beck Inc. was $13 million from print (books and his Fusion magazine), followed by $10 million from radio. Digital efforts such as his Website bring in $4 million while speaking and events contributes $3 million.

Helping Beck, 46, run his media empire is 31-year old Christopher Balfe, the president of Beck’s Glenn Beck Inc, formerly known as Mercury Radio Arts.

According to the article, Balfe isn’t content with Beck’s current reach. "We have 400 radio stations; we could have 500. We sold 3 million books last year; we could try to sell 4 million or 5 million. We have 5 million [monthly unique visitors] on Glennbeck.com; we could have 10 million."