Money and various promises are nice, but it’s not what makes the Conan O’Brien-TBS so appealing, writes Bill Carter in the New York Times.
The correct answer, according to the article, is that TBS has a "a substantial and remarkably young audience.TBS is almost always among the top cable networks in terms of total audience. It is also the No. 1 cable channel among viewers ages 18 to 34, an audience segment highly prized by many advertisers and the one that provides the core viewers for Mr. O’Brien."