Procter & Gamble has pledged $100 million in advertising spending for the yet-to-be-debuted Oprah Winfrey Network, Brian Steinberg in Advertising Age reports.
The three-year deal also includes the ability for P&G to buy product integration into OWN programs. While the agreement is a mere drop in P&G’s advertising budget (it spent $1.35 billion in broadcast and cable TV advertising last year), its pledge is significant for Winfrey’s new network. "How many fledgling cable networks secure upfront deals before the broadcast marketplace even opens?," Steinberg writes.
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