Younger Viewers Turning to Web for Television Viewing

Apr 13, 2010  •  Post A Comment

Almost one-quarter of young adults are watching more television content online,Multichannel News reports, citing a study from electronics shopping and review company Retrevo.

The study of 1,000 people found that 23% of those under 25 watch most of their TV content over the Internet, compared with 8% of those over the age of 25. Men are also more likely to turn to the Web for TV viewing than women, with 17% of men saying they watch all their TV shows online, compared with 9% of women. So what would pull more viewers to their computers for TV shows?

The study found that viewers would be more likely to tap the Internet if they could find high-definition TV content online, followed by shows from premium networks such as HBO and live sports programming.

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