In today’s data-driven world, there are other ways to measure a show’s popularity aside from Nielsen ratings. One of those methods is measuring the number of Twitter users who are sending tweets about their favorite programs–and when they are doing it.
During the finale of "Lost" on Sunday, a "hefty" 437,613 tweets were made, the New York Times’ Bits blog reports.
While that’s more than the average of 27,000 tweets per episode during the show’s season, it was smaller than the Oscars broadcast, which drew 780,000 tweets.
But interestingly, the number of tweets jumped during the commercial breaks for "Lost," suggesting that viewers were running to their Twitter accounts instead of to the fridge.