Logo

As If The Remote Control and Fast Forwarding Wasn’t Enough, Now TV Ads Must Compete with Twitter

May 25, 2010  •  Post A Comment

In today’s data-driven world, there are other ways to measure a show’s popularity aside from Nielsen ratings. One of those methods is measuring the number of Twitter users who are sending tweets about their favorite programs–and when they are doing it.

During the finale of "Lost" on Sunday, a "hefty" 437,613 tweets were made, the New York Times’ Bits blog reports.

While that’s more than the average of 27,000 tweets per episode during the show’s season, it was smaller than the Oscars broadcast, which drew 780,000 tweets.

But interestingly, the number of tweets jumped during the commercial breaks for "Lost," suggesting that viewers were running to their Twitter accounts instead of to the fridge.

7 Comments

  1. Is this like the voting on Idol stuffing the Ballott Box. Only a few tweeting a lot?

  2. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  3. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  4. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  5. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  6. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

Your Comment

Email (will not be published)