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Tennis Channel to Sell Some Ad Inventory Through Google TV Ads System

May 25, 2010  •  Post A Comment

Tennis Channel plans to sell some of its advertising inventory using Google TV Ads system, Multichannel News reports.

That will make the network the first single-sport channel inventory partner of Google TV Ads, whose partners include CBS College Sports, NBC Universal and Bloomberg Television.

Google sells TV advertising in an auction-style sale to media buyers and tracks viewing on a second-by-second basis through data provided by Dish Network, TiVo and other companies. Tennis Channel will air 77 hours of the French Open starting this week.

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