How things change in a year. Compared with last year’s drawn out upfront negotiations, set against the backdrop of an ailing economy, this year’s marketplace is set to wrap up in a "brisk and tidy fashion," reports Mediaweek.
Both media buyers and television executives expect the market will be wrapped up by July 4 at the latest, possibly even drawing to a close in June, the article says.
According to the story, "Cable sales execs believe the networks will float some aggressively high numbers early on, with CBS shooting the moon with a bid for a 13 percent CPM hike. Realistically, pricing should settle in the neighborhood of high-single-digit percentage increases, although CBS hasn’t been shy about saying it will land premiums of 10 percent or more."