ESPN network announced today the formation of Creative Works, a unit that will create sports themed campaigns for marketers, reports the New York Times.
ESPN has been doing campaigns in the past for brands like Axe, Hewlett-Packard, Nissan, Toshiba and Vaseline, but not officially.
“Over the years, we’ve done this de facto, when people asked,” said Ed Erhardt, president for ESPN customer marketing and sales.
One of the first clients for Creative Works is T-Mobile. The ads they’ve created will run during the ESPN coverage of the finals of the NBA playoffs.