TV Guide magazine has signed an agreement with the TV Guide Network and TVGuide.com, restoring content from the magazine to the TVGuide.com Website and creating cross-promotion between the three properties, Nat Ives reports for Advertising Age.
The deal comes after the properties were separated when Macrovision sold the brand into two pieces, with Open Gate Capital owning the magazine and Lionsgate operating the cable network and website.
While TVGuide.com drew 7.8 million visitors in April, TVGuideMagazine.com attracted just 103,000. The businesses will remain separate, as will the editorial teams of the ventures, and the properties won’t sell each other’s ad inventory. But it does reassemble the properties’ cross-marketing abilities that had been severed when brand was split.
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