‘Sesame Street’ Reaches Highest Ratings Since 2007 After Changing Format, Look

May 25, 2010  •  Post A Comment

"Sesame Street" has topped its highest ratings in its core demographic age group since 2007 after the program freshened up its look with a new format and look, the Hollywood Reporter reports.

For the show’s 40th season, which began in November, the program is averaging a 3.5 rating in its 2- to 5-year old core age group, the season average since 2007. The program was refreshed with a new format this season, showing Murray the Monster hosting each episode from different locations and using interstitials to link four longer segments.

According to the article, "Sesame Street" also now opens and closes with chalk-art animation and a new version of the "Sunny Days" song. While its audience of 2-year olds remains steady, the show’s seen a jump of 21% and 32%, respectively, among its 3- and 4-year old viewers.

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