Univision Introduces Major New Primetime Soap About an Advertising Executive

May 20, 2010  •  Post A Comment

Univision will announce more than 20 new programs for its 2010-11 season, including programs produced or co-produced by its new studio, Univision Studios, reports The Hollywood Reporter

One such program is the weekday primetime telenovela "Eva Luna," made in collaboration with Venevision. The show follows advertising executive Eva Gonzalez working in Southern California who finds the man of her dreams, only to then be led to believe that he killed her father.

The network will focus on reality shows on Sunday, including a new dance competition show called "Mira Quien Balla," or "Look Who’s Dancing," from Univision Studios and Endemol, and a survival-competition program called "Desafio: La Gran Batalla," or "The Challenge: The Big Battle."


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