After years of baby versions and anime takes on Bugs Bunny and Daffy Duck, Warner Bros. is seeking to revive its Looney Tunes franchise by returning to classic versions of the characters many parents today grew up with, reports Brooks Barnes in the New York Times.
Cartoon Network will air a new 26-episode half-hour series, "The Looney Tunes Show," with Bugs and Daffy living as roommates on a cul-de-sac whose residents include Yosemite Sam, Tweety Bird, Porky Pig, Sylvester and Marvin the Martian. Although the series will debut in the fall, it doesn’t yet have a premiere date.
Road Runner and Wile E. Coyote will be the stars of 3-D shorts that will play before movies, starting with the July 30 release of "Cats & Dogs: The Revenge of Kitty Galore."
The changes come after several reinventions, some of which fell flat with viewers, had lowered the profile of the venerable cartoon franchise. "Baby Looney Tunes," a show on the former WB network and the Cartoon Network, fizzled, as did a futuristic version called "The Loonatics Unleashed."
“The bar had gone so low that we could only go up,” said Sam Register, executive vice president of creative affairs at Warner Brothers Animation.