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With Nation’s Largerst Cable Operator Adding ESPN 3D, 3-D Television Gets Boost; Plus, a 3-D Warning from the Nation’s Second Largest Cable Operator

May 13, 2010  •  Post A Comment

ESPN has signed a deal with the nation’s largest cable operator to air ESPN 3D, a cable network that will carry 3-D coverage of sporting events starting with the World Cup next month, Advertising Age reports.

Comcast will introduce the channel to key markets in June and roll it out to its digital base of 18.9 million homes later this summer, the article says. ESPN will air between 85 to 100 events in 3-D during the coming year, ranging from the X Games this summer to college basketball’s Big East Tournament in March, 2011.

On Tuesday at the annual convention of the National Association of Cable & Telecommunications in Los Angeles, Glenn Britt, who runs Time Warner Cable, the nation’s second largest cable operator, warned during a panel discussion that while TV set manufacturers were certainly eager for 3-D TV to catch on, cable operators needed to move cautiously into the space, and wait to make sure there will be consumer demand for 3-D TV.

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