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Bill Regulating Commercials Passes Senate Committee

Jun 10, 2010  •  Post A Comment

A bill that would require commercials to tone it down when it comes to how loud they are broadcast–that has already passed the U.S. House of Representatives–has now passed the Senate Commerce Committee and will go to the full Senate for a vote, reports B&C.

The bill, called the Commercial Advertisement Loudness Mitigation Act (or CALM) directs the Federal Communications Commission to regulate commercial volume and gives cable operators and broadcasters a year from the law’s adoption to comply. The bill will need to receive Senate approval, and then will return to the House, which must vote on the bill again because of some changes, such as clarifying that the standards will be a "mandate" from the FCC. ""Excessively loud television advertisements may seem like a small thing, but they are a big source of irritation for many television viewers," said Senate Commerce Committee Chairman Jay Rockefeller (D-W. Va.).

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