CBS Concludes Upfront Sales, with ABC and NBC Close Behind

Jun 9, 2010  •  Post A Comment

The primetime upfront marketplace, at least for the broadcast networks, is drawing to a close.

CBS’ total should fall between $2.4 billion to $2.6 billion, with price increases ranging from 9% to 10% Advertising Age’s Brian Steinberg reports.

In addition, buyers are suggesting that ABC is getting price increases of 8% to 9%, while NBC is securing price increases of at least 7%.

"The pace of selling is also markedly different than that of last year, when buyers and sellers took months to complete their haggling as the roiling economy made advertisers hold tight to their purse strings," Steinberg writes.

For Steinberg’s full Ad Age account, please click here.

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