Fallon Continues to Do Well with 18-49 Year Olds, but His Overall May-to-May Ratings Were Down Significantly

Jun 9, 2010  •  Post A Comment

Is NBC concerned about Jimmy Fallon’s falling ratings? In comparing May 2010 to May 2009, Fallon’s ratings have slid 20 %. An unnamed "TV Insider" tells New York Post’s gossipy Page Six that the decline has indeed caused concern within NBC.

Though in that same Page Six piece an unnamed NBC says, "[Fallon’s] ratings in ’09 were unusually high because there was a big lead-in from Leno’s farewell shows, so it is unfair to compare that to this May. We think the drop in ratings is much less, around 12 percent.

"The network is more interested in the key demographic, the 18- to 49-year-olds, among which Fallon beats Ferguson and Kimmel night after night." 

Furthermore, Page Six also asked our good friend, MediaWeek’s Mr. Television, Marc Berman, for his opinion. Berman told them: "When they took out Jay and put in Conan, they lost a lot of the viewers who would usually have stayed on to watch Fallon. The lead-in is pivotal . . . When you mess around with viewers, sometimes it’s hard to get them back. TV is a very fickle business . . . If there is a lesson to be learned from this debacle, it is that if it’s not broken, don’t fix it."

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