DirecTV is countering Dish Net’s "Free HD for Life" promo with one of its own, reports Multichannel News.
Says the report: "DirecTV will counter Dish Network’s ‘free HD for life’ deal with a six-week promotion offering new DirecTV customers HD channels — normally an additional $10 per month — for no extra charge for as long as they maintain their account. Dish Network Thursday launched a national TV ad campaign for its ‘HD free for life’ offer, which requires a 24-month contract and continuous enrollment in Dish’s AutoPay with paperless billing program."
In the war of words between DirecTV and Dish, a DirecTV spokesman told Multichannel that while DIrecTV only charges $5 a month for its set-top cox, Dish charges $7 to $17.
The two nets also sparred over how many HD channels each one actually had.