ESPN and NBC Having Lots of Success Selling Nighttime Football

Jun 17, 2010  •  Post A Comment

ESPN has sold about 90% of its advertising inventory for "Monday Night Football," while NBC has agreements for over 80% of its "Sunday Night Football" franchise, with both securing price increases at about 9%, reports TheWrap.com.

While advertisers have been eager for time on the programs, this year has show unusually high interest in the football franchises, with deals for NFL programs starting in May, about two months earlier than in 2009, the article says.

Automotive makers are coming back to the broadcasts, while ESPN cites strength from consumer electronics helping to boost interest. "Monday Night Football" has secured advertising deals with Samsung, Sony, LG, Panasonic and Vizio, the report says.

One Comment

  1. This says a lot more about what else is on TV and how advertisers feel about it. NFL is one o fthe only places where DVR’s are not dominating and ads are actually seen.

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