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Hallmark Makes Extensive ‘How-To’ Plans for the Fall

Jun 7, 2010  •  Post A Comment

Hallmark Channel announced today a new talk show featuring Alexis Stewart and Jennifer Koppleman Hutt, the stars of Sirius radio’s "Whatever," will launch on September 13.

The talk show is part of a new "how-to" block of programming on Hallmark also launching on Sept. 13th. This programming block is the result of a "multi-year strategic partnership" between Hallmark and Martha Stewart Living Omnimedia (MSLO) announced previously, the companies said.

Hre’s how the the new block will look (all times ET/PT):

10 a.m.: New season of "The Martha Stewart Show"

11 a.m.: New talk-show by the "Whatever" duo, produced by David Steinberg

12 p.m.: "Mad Hungry with Lucinda." Lucina Scala Quinn, executive food editor at MSLO wants to "bring family back to the dinner table," the announcement says.

12:30 p.m.: TV version of MSLO’s popular "Everyday Food" recipe magazine

1 p.m. to 4 p.m.: Various library titles from MSLO, such as "From Martha’s Kitchen, "From Martha’s Home," and "From Martha’s Garden."

4 p.m. and  5 p.m.: Encore airings of "The Martha Stewart Show."

For PRIMETIME, Martha Stewart herself is developing 4 hour-long specials. One will be Halloween-themed, a second will be Christmas-themed. The other two will feature "innovators and doers in the fields of entertainment, politics and culture," the announcement said, not listing any names.

3 Comments

  1. It’s a good move for Hallmark to bring a well known brand like Martha Stewart to their channel. While Hallmark is a strong brand, the channel is known for second rate programming. This should help them start to dig out of that whole.

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