Apple’s new Safari 5 browser, released on Monday, June 7, 2010, has a feature–Safari Reader–that can strip out ads, PCMac.com reports.
According to the article, the real innovation of Safari 5–which is available for both Mac and WIndows–"is Safari Reader, which detects a multipage article and formats it into a single page. ‘When Safari 5 detects an article, users can click on the Reader icon in the Smart Address Field to display the entire article for clear, uninterrupted reading with options to enlarge, print or send via email,’ Apple said.
The article continues, "The biggest advantage — or disadvantage, to publishers — is that Safari Reader automatically strips out ads. And some graphics, for that matter. That means that while you might be able to read a multipage review without the ads, the slideshow and some associated graphics also disappear. (Viewers will likely view the first page of ads after the page loads and before the user can click on the "Reader" button.)"