Hmmm…This Could Be a Big Problem for Content Providers: Apple’s New Safari 5 Browser–Which Works on Macs AND Windows–Kills Ads

Jun 8, 2010  •  Post A Comment

Apple’s new Safari 5 browser, released on Monday, June 7, 2010, has a feature–Safari Reader–that can strip out ads, PCMac.com reports.

According to the article, the real innovation of Safari 5–which is available for both Mac and WIndows–"is Safari Reader, which detects a multipage article and formats it into a single page. ‘When Safari 5 detects an article, users can click on the Reader icon in the Smart Address Field to display the entire article for clear, uninterrupted reading with options to enlarge, print or send via email,’ Apple said. 

The article continues, "The biggest advantage — or disadvantage, to publishers — is that Safari Reader automatically strips out ads. And some graphics, for that matter. That means that while you might be able to read a multipage review without the ads, the slideshow and some associated graphics also disappear. (Viewers will likely view the first page of ads after the page loads and before the user can click on the "Reader" button.)"


  1. This is just another attempt by Jobs and his guys to force advertisers to use and create apps. They want to control the advertising environment to thier own benefit and can do that forcing all ads into apps.

  2. Apple has no choice. Other browsers, i.e., the competition, welcome ad-killers, so Safari has to keep up with the others, like Google Chrome (which is based on Safari).
    With the exception of OOH, advertising is dying: TV has TiVo, print is obsolete, and online has ad-blockers. Not many people use ad-blockers, but then not many people had DVRs back 8 or 9 years ago!

  3. Is this a custom word press theme? I would like to have a similar one for my blog…

  4. Thanks.

  5. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

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