In a trial about a profit dispute over "Who Wants to be a Millionaire," a 1999 email was presented from former Walt Disney Chief Executive Michael Eisner in which he expressed his belief that the show was as important to ABC as its National League Football deal, reports Bloomberg News.
In another email introduced at the trial, Eisner wrote he estimated the value of the show’s rights at $1 billion and that the game show would turn the network around, the article says. The show’s creator, Celador International Ltd., is accusing Disney of cheating it out of its stake in the program’s profits.
Still, Robert Iger, who succeeded Eisner as CEO, testified at the trial that he didn’t necessarily agree that the program would reverse ABC’s fortunes, the story says. “Mr. Eisner was a great enthusiast and he often got excited about things even to the point of making wild guesses in describing the billion-dollar estimate,” Iger testified, the report says.