NBC Universal has named a president for Oxygen Media, which has undergone a total re-brand and resurgence since NBC Universal acquired the network in the fall of 2007.
Named President, Oxygen Media is Jason Klarman, who has been the general manager of the network. With the promotion, Klarman will "add oversight of Oxygen’s original programming and development teams to his responsibilities, " the company said in an announcment.
Under Klarman’s leadership, since 2008 Oxygen’s revenues have increased by more than 30%, and 100 new advertisers have been signed up, the company said.
Ratings have also increased at the network.
Klarman will continue to report to Lauren Zalaznick, president, NBC Universal women & lifestyle entertainment networks. Zalaznick and Klarman have worked together for many years. Prior to Klarman’s tenure at Oxygen, he worked for a long time with Zalaznick at Bravo.
Klarman joined Bravo in 2004, and rose to executive vice president, marketing & digital.
He has been named an "Entertainment Marketer of the Year" by Ad Age, and a "Digital Innovator" by TVWeek.
In a written statement, Zalaznick said, "Jason has an unparalleled gift for identifying a brand’s essence and driving a business from that vantage point. His ability to deliver a message that cuts through the clutter along with keen business acumen has driven the incredible double digit growth at Oxygen these past two and a half years. His unlimited creativity will continue to drive the outsized success that Oxygen has enjoyed under his command."