One of the hallmarks of cable TV is how they have done integrated deals with advertisers. It’s also one of the trademarks of Turner’s classy Linda Yaccarino, executive vice president and chief operating officer, Turner Entertainment Ad Sales/Marketing and Acquisitions.
Her latest deal isdetailed by Jon Lafayette in B&C, who writes, "[S]everal MillerCoors beer brands will be promoted within the Turner Broadcasting original series Lopez Tonight, Rizzoli & Isles, My Boys and Black Gold, this summer."
For example, the article says, "MillerCoors’ MGD64 will be integrated into episodes of TNT’s new series Rizzoli & Isles, which premieres July 12. The brand will also be included in tune-in spots for the show and in on-air billboards."
Furthermore, according to the article, "TBS’ late-night star George Lopez will perform a live commercial in which Miller Lite’s Vortex bottle will be mentioned. On June 23, Miller Lite will celebrate the 99th episode of Lopez Tonight. The show will also feature on on-set Miller Lites billboard as well as a branded VIP area that is visible to the viewing audience where guests can enjoy the sponsor’s brew."